Kim Ho-young at Joo-ah
“Autumn in New York, 7:23 AM. A morning where red lights seem to come on, signaling the beginning of a gray dawn. It’s the most dazzling New York morning I remember. Mornings always seem to signal a ‘beginning.’ When I think of that dazzling morning, I feel positive emotions and passions of newness, beginning, excitement, freshness, sunshine, hope… At that moment, I want to have a ‘Sunny Side Up Egg.’ Is that too one-dimensional? (Laughs) But I think Sunny Side Up is the dish that goes best with a red morning, a sunrise. Sourdough toast, sunny side up eggs, avocado salad with arugula, bacon on a plate, and an Americano. I live in New York, but the image I have of a New York morning is not much different from that of Seoul. The New York Times newspaper, a Central Park promenade, a yellow taxi with an angry face running through a jam-packed road, a Starbucks paper cup in the hands of a busy New Yorker. What New York mornings taught me is that everyone is given an equal morning, that they allowed me to embrace the 'American Dream' as an immigrant, and that tomorrow morning is another sunrise. If I ever open a pop-up specializing in breakfast, I want to have fun developing it with the motif of Korean rice and porridge. You can find hints on the menu on Jua's Instagram (@jua.nyc). In 2024, I'm preparing a new Korean dining place called 'Siwoo (Time Si, Rain Woo)', which is also my son's name. You'll come visit us a lot, right? Even though there are only eight seats."
The art of Living, LIFE&COLLECT
LIFE&COLLECT is a design collective that practices the art of living.
We design 'living art' in collaboration with domestic artists who express various perspectives and stories. We dream of everyone encountering and collecting artistic pieces in their daily lives to live a richer life.
LIFE&COLLECT constructs a space-time of aesthetic thought together with creators, creating aesthetic inspiration in the familiar spaces and times of everyday life that can become dull at any moment.
Life & Collect welcomes collaborations from a variety of fields, including writers, brands, and companies.